{"title":"K-Beauty Favourites","description":"\u003cp\u003eOur winning Korean beauty edit — glass-skin serums, ampoules and treatments, curated for Egyptian skin. \u003cstrong\u003eأبطال الكي-بيوتي.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"azelaic-acid-10-hyaluron-redness-soothing-serum","title":"Azelaic Acid 10 Hyaluron Redness Soothing Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA lightweight serum formulated with soothing \u0026amp; hydrating ingredients, suitable for sensitive skin, helps improves redness and troubled areas.\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-id=\"db81f21d-77fa-4828-b8d0-86c4bef4d3cb\" data-block-type=\"feature-with-icon\"\u003e\n\u003cdiv class=\"feature-badge border\"\u003e\n\u003cp\u003eSoothing\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-id=\"feature_with_icon_yXY9Rd\" data-block-type=\"feature-with-icon\"\u003e\n\u003cdiv class=\"feature-badge border\"\u003e\n\u003cp\u003eCalming\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-id=\"feature_with_icon_HwmQUA\" data-block-type=\"feature-with-icon\"\u003e\n\u003cdiv class=\"feature-badge border\"\u003e\n\u003cp\u003eFragrance-Free\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":47948978258138,"sku":null,"price":1250.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7379\/5290\/files\/anua-us-ampoule-serum-azelaic-acid-10-hyaluron-redness-soothing-serum-1161173135.webp?v=1780490753"},{"product_id":"centella-ampoule-100ml","title":"Centella Ampoule 100ml","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhat It Is:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAn all-rounder ampoule formulated to help soothe visible redness and comfort sensitive-looking skin, featuring high quality Madagascan Centella Asiatica extract\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eProduct Benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eSoothing, Hydrating\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSkin Type:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eSuitable for all skin types, especially dry and delicate skin.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Ingredients: \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eCentella Asiatica Extract\u003c\/p\u003e","brand":"Centella","offers":[{"title":"Default Title","offer_id":47948980551898,"sku":null,"price":1340.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7379\/5290\/files\/skin1004-ampoule-serum-centella-ampoule-38642800132342_1440x_5054646d-18c2-45d4-8ce1-832643651403.webp?v=1780490772"},{"product_id":"matte-sun-stick-mugwort-camelia-spf-50-pa","title":"Matte Sun Stick : Mugwort+Camelia (SPF 50+ PA++++)","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eBeauty of Joseon Matte Sun Stick is a non-greasy, matte formula that glides smoothly over the skin. It features a unique blend of Mugwort and Camelia that calms skin while providing high-level SPF protection. Its solid \"balm-to-powder\" texture makes it the perfect tool for refreshing your sun protection throughout the day, leaving your skin looking fresh and shine-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"18 gm","offer_id":47948983697626,"sku":null,"price":0.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7379\/5290\/files\/Matte-Sun-Stick-Mugwort-Camelia-SPF-50-PA-_Beauty-of-Joseon_70290488-52106202841460.webp?v=1780490804"},{"product_id":"glow-deep-serum-rice-alpha-arbutin","title":"Glow Deep Serum Rice + Alpha-Arbutin","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eBeauty of Joseon Glow Deep Serum is a lightweight, brightening serum designed to reveal a clearer, more luminous complexion. By combining the ancient wisdom of Rice Bran Water with the clinical efficacy of Alpha-Arbutin, it targets melanin production to fade dark spots and prevent new ones from forming. Its watery texture sinks in instantly, leaving a dewy, non-greasy finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30 ml","offer_id":47948983959770,"sku":null,"price":0.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7379\/5290\/files\/glow-deep-serum-rice-alpha-arbutin-1-front.webp?v=1780490806"},{"product_id":"revive-serum-ginseng-snail-mucin","title":"Revive Serum Ginseng + Snail Mucin","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Beauty of Joseon Revive Serum is a powerful restorative treatment designed for skin that has lost its vitality. Combining 63% Ginseng Root Water—a legendary Korean herbal ingredient for anti-aging—with 3% Snail Mucin, this serum works to repair damaged skin cells and improve elasticity. Its unique, nourishing texture delivers deep hydration, making your skin look plumper, smoother, and visibly revived.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47948984090842,"sku":null,"price":0.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7379\/5290\/files\/revive-serum-ginseng-snail-mucin-1-front.webp?v=1780490807"},{"product_id":"calming-serum-green-tea-panthenol","title":"Calming Serum: Green Tea + Panthenol","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Beauty of Joseon Calming Serum is a lightweight, soothing solution formulated specifically for sensitive and irritated skin. Drawing from traditional Korean herbal medicine (Hanbang), it combines the antioxidant power of Green Tea with the repairing properties of Panthenol. This serum effectively calms skin discomfort, reduces redness, and strengthens the moisture barrier, leaving your complexion serene and hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":47948984254682,"sku":null,"price":0.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/7379\/5290\/files\/Annotation2026-02-10164701.png?v=1780490807"},{"product_id":"heartleaf-pore-control-cleansing-oil","title":"Heartleaf Pore Control Cleansing Oil","description":"\u003cp\u003eHydrophilic oil for deep cleansing of pores\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAnua Heartleaf Pore Control Cleansing Oil\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ehelps in the fight against blackheads, effectively dissolves fat plugs and reduces the appearance of sebaceous filaments. Absorbs excess sebum. Removes all types of dirt, long-lasting makeup, foundation and sunscreen.\u003c\/p\u003e\n\u003cp\u003eThe product helps normalize the functioning of the sebaceous glands and restore the optimal hydrolipid barrier. The composition contains only natural non-comedogenic oils (10,000 ppm), which do not provoke the development of bacteria and do not clog pores. Provide gentle but high-quality cleansing without dryness or tightness. 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